If you are new to the SEO game then getting a good project plan in place can save you a lot of time, money and hassle further down the line. SEO done badly can have a detrimental effect on your business’ marketing goals, so it is really important that you take the time out before you begin to consider some of the key elements of your SEO strategy. Consider what the goals are (build brand awareness, make more money etc), how you are going to achieve them (what strategies will work), what support or tools you may need (certainly a variety of browsers and techy bits, but you might also consider calling in a consultant at this stage) and what your priorities are (so you know what to tackle first. Once you have an idea of these things then get it all down on paper into an effective project plan so that you don’t end up missing any key elements and having to try to undo any damage later down the line. The key to managing any SEO project is to always keep the main goals in mind, it is so easy to veer off course in a sea of SEO strategies that don’t actually provide the outcomes you want to achieve. To help you with this, you can get great quality project management templates online that might help you gather your thoughts and will certainly help you keep on track.
If you have got a big SEO project or you need to start thinking about how you will manage client projects in the future, here is some advice to get you started.